It is undoubtedly true that we are presently living in a world dominated by mobile phones, where a large portion of the population uses them. In addition, the convenience of internet access via mobile devices has made their use even more widespread. It has been discovered recently that a significant number of smartphone users conduct online searches on their own mobile devices.
As a result, it is critical for website design companies at this moment to create websites that are mobile-friendly.
It’s crucial to keep your website up to date. If you don’t, you risk losing a substantial number of customers. This is why nearly all business owners are choosing to invest in mobile-friendly websites so that their consumers may have an uninterrupted browsing experience from their phones.
Google’s New Algorithms
In 2015, Google released its newest algorithm called “Mobilegeddon”. This new algo will have a significant impact on mobile SEO. It basically prioritizes relevant pages that are mobile-friendly over those which are not.
Google’s Mobilegeddon means that websites without a mobile-friendly design will no longer show up in the search results. This is bad news for businesses and companies as it could mean a loss of traffic to their site.
In order to prepare for this, website designers have been racing to create websites that are 100% compatible with smartphones and other handheld devices.
In the coming years, it is likely that Google will continue to put more emphasis on mobile-friendliness in its algorithm. This should come as good news for businesses and companies that have already switched to mobile-friendly websites.
It’s not too late to assess whether your website has a mobile-friendly design and plan what you need to do to improve your site.
How to check if Your Website is Mobile-Friendly?
There are several ways in which you can check if your website is mobile-friendly, including using Google’s Mobile-Friendly Test Tool.
To use this, just type your current web address into the box provided and click on “Analyze”. Once done, a box with a red or green result will appear. If it is red, this means that your site is not mobile-friendly so you need to take some steps to remedy the situation.
The following are useful tips for optimizing your website for mobile devices:
Get rid of Flash/App Download Buttons
Flash app download buttons may seem like a good idea, but unfortunately they do not work very well on smartphones and other handheld devices. A better alternative is to choose HTML5 buttons as these allow users on mobile devices to download your app without the use of Flash.
Make Your Websites Responsive
Responsive design ensures that all users can access web content regardless of which device they are using. This results in easy navigation between desktop computers, tablets, and smartphones.
The primary benefit of responsive web design UK is that it ensures maximum visibility on all platforms without the need to update your site according to platform changes.
Don’t Overstuff Content
When working with websites, do not overstuff content. This is particularly important when designing your site for mobile devices.
You should limit yourself to ten menu items so that users can quickly navigate through the website. Content should be simple and concise, which will make it easier for smartphone browsers to read.
It is worth mentioning that in order for a website to be truly effective, it must possess both form and function. A website’s design should be simple and straightforward so that it may easily accommodate a company’s branding message.
Choose a Reliable Web Host
It is critical to consider the web host for a website as a business owner planning to create a website or a website design company. If you choose a web host or plan that does not include the resources or speed, no matter how much effort you put in, your website will always underperform. In this regard, the web host has a significant impact on how well the website performs.
Enabling Accelerated Mobile Pages (AMP)
The Accelerated Mobile Pages (AMP) is an open-source standard that was originally developed by Google. With this, users can access webpages created using AMP technology very quickly (that too without any trouble).
If you are curious to know how fast pages load on mobile devices, you can use Google’s PageSpeed Insights to find out.
Do Not Use Frames
Frames are not mobile-friendly, so they should be avoided at all costs. This is because mobile devices cannot read frames, which results in the breakdown of your navigation system.
In addition to this, mobile users are more likely to leave your site if it does not include any form of navigation that can be easily accessed on their mobile device.
Hire a Web Design Agency for a Mobile-Friendly Website
To create a mobile-friendly website, you will need the help of a web design agency in UK that has experienced designers who can produce attractive and user-friendly websites. In contrast to creating a website from scratch, designing a mobile site requires specialized knowledge as it requires special attention to elements such as the menu’s structure and navigation along with images and graphic components.
To sum it up, you need to remember that the web design agency will be responsible for ensuring that your website runs efficiently on mobile devices. Their work can help ensure the success of your business as they develop an intuitive, user-friendly site that is highly functional and ensures maximum results for all visitors.