According to new research, in two years (or 2024), the total annual spending for digital marketing in the US will be almost $250 billion. Companies have been investing more of their marketing and advertising budgets into online channels because it is cost-effective and offers impressive returns.
This growing trend is projected to continue, with an increase in total digital marketing spending from $135.85 billion in 2016 to $182.44 billion in 2019 and further to $246.52 billion by 2024, at a compound annual growth rate (CAGR) of 4%.
Digital marketing is definitely the way forward for many companies, as it offers so many benefits.
What is a full-service digital marketing agency?
As digital marketing is becoming a more mainstream channel for businesses, some companies are turning to full-service agencies that can take care of all their needs in this area.
A full-service agency will typically offer you wider coverage and expertise across digital channels (website design, social media, content creation and video
marketing) as well as classic advertising channels (television, radio, print and outdoor).
You will be able to work with one company for all of your digital marketing needs. This is convenient if you only have a small amount of budget to spend on marketing but it also means that the agency is taking responsibility for your marketing as a whole and they should know how to use each tool effectively.
This approach is a great way to get started if you’re not sure where to begin or what tools are best for your business. It takes the pressure off you and allows you to focus on other aspects of your brand, such as customer service and product development.
Digital marketing agency costs vary considerably depending on the tools used and the type of company.
A full-service digital marketing agency will typically work on a monthly retainer and fees will depend on the type of business you are. Agencies can charge either by the month or by the hour and prices can vary considerably between different companies.
What kind of services do digital marketing firms offer?
A full-service digital marketing agency will typically offer the following services:
Website design and development
Some firms have in-house designers while others use freelancers, depending on your requirements and budget. They can help with website creation from either the ground up or if you already have a website and it needs updating, they will ensure that it is compatible with search engines and looks sharp.
Content creation
Your website will need content to promote your products and services. This means blog posts, product descriptions, articles, case studies and more.
A good digital marketing company will have a team of writers and copywriters who will know how to craft content for search engines. It needs to be relevant, engaging and shareable. Video marketing is also a key part of content creation these days.
Search engine optimization (SEO)
SEO is all about getting your site to rank higher in search engines such as Google, Bing and Yahoo. It’s the cornerstone of digital marketing and you need professional help with it if you want to succeed.
There are two main parts to SEO: organic SEO which refers to techniques that use pages on your own website, plus pay-per-click (PPC) which is when you purchase ads that appear on search engines.
Social media management
Social media is a huge part of digital marketing and is vital for businesses to be successful online. A good agency will create an effective social media strategy for you, post engaging content regularly and monitor your brand’s presence across these platforms so that it remains consistent.
Paid advertising management
As social media becomes more saturated, companies are turning towards paid advertising to reach their target audience. This means using search engines such as Google Adwords, Facebook and Twitter ads.
A full-service agency will provide you with a variety of options based on your budget and target market. It is best to work closely with a company that can advise you on the best way to use paid advertising.
Video marketing
Video marketing is on the up and a good digital marketing agency will ensure that you have a strong online presence. They will create entertaining videos to promote your brand, they may also outsource this work to a freelancer or production company.
Why you should hire a digital marketing agency?
Businesses have a lot to think of when it comes to marketing their brand. It is important to be aware of the different options available and decide if in-house or agency services are best for your business.
There are many advantages to hiring a digital marketing firm:
- They will take care of all aspects of your digital marketing so you can focus on running your business.
- You will gain access to a range of different tools that would perhaps be difficult for you to find or afford as a solo freelancer/small business owner.
- It’s easier for an agency with many employees and connections to get the job done than it is for a solo freelancer or small business owner.
- A professional company should be able to deliver results faster than you could do on your own, so your ROI (return on investment) will be quicker and more impressive from digital marketing agencies.
- An agency can give you access to more digital marketing services than you could afford to pay for on your own, so your business has a variety of different options.
The digital agency will be able to handle the entire spectrum of digital marketing rather than just one or two elements. Full-service agencies should be able to provide a wide variety of services for you.
If you’re looking for digital marketing services, a good agency will have an established presence online. They should be easy to contact and offer you plenty of information about what they can do for you.
Digitechnique is a top digital marketing agency based in India. We’ve been providing SEO, social media and search engine marketing services for over 10 years. Our team of digital marketing experts are skilled and experienced in a wide range of different techniques.
If you think we could help your business, contact us today for more information on our services.